Simona is a stylist and deals with the study of the creative concepts, designs the shapes of the new models and analyzes new graphic techniques and colors for heels and soles.
Cristina deals with the technical aspects concerning the study, design, construction and progressive development of the prototypes of heels and soles for footwear.
She manages the phases of product industrialization and production itself, in collaboration with the technical team and using digital systems for prototyping.
Val Di Chienti Plast, italian leader in the production of heels and soles for the women’s footwear, has reached the second generation. The two Baldoncini sisters, after having supported their parents for 20 years, took over the management in 2004.
Together they manage the prototyping phases with digital systems, industrialization and production of the product, in constant collaboration with the technical team and with the accounts dedicated to meeting customer requests.